Revenue Decomposition Analysis

Revenue decomposition analysis involves breaking down total revenue into its component parts to understand the drivers of revenue growth or decline. Here's what it entails:

• Product Segmentation
• Volume vs. Price Analysis
• Channel Analysis
• Promotional Effectiveness
• Seasonal Variation

By conducting revenue decomposition analysis, CPG companies can gain valuable insights into the drivers of revenue performance, identify areas for improvement, and make informed decisions to drive growth and profitability.

Identifying Impact Drivers (IID)

Identifying impactful drivers in sales involves analyzing various factors that influence consumer purchasing behavior and ultimately drive product sales. Some of the more important factors are :

• Brand Presence
• Category Trend
• Pricing Strategy
• Availability of Product
• Market Situation
• Organic Growth Trends
• Seasonality Trends

By systematically analyzing these drivers, CPG companies can gain valuable insights into the factors that have varying degrees of influence on sales performance and devise strategies to maximize revenue, market share, and profitability in a competitive market landscape.

Dynamic Data Warehousing

Dynamic data warehousing is an approach to data warehousing that emphasizes flexibility and adaptability to accommodate changing business needs and evolving data sources. 

• Real-Time Data Integration
• Schema-on-Read
• Agile Data Modeling
• Self-Service Analytics
• Scalability and Performance
• Advanced Analytics and Machine Learning
• Cloud-Based Deployment

Overall, dynamic data warehousing enables organizations to adapt to the evolving data landscape, harness the power of real-time analytics, and drive actionable insights to support strategic decision-making and business growth.

Product Pricing Promotion Strategy

The product pricing promotion strategy involves determining the optimal pricing strategy and promotional tactics to maximize sales, profitability, and market share. Here's a brief overview of what it entails:

• Pricing Strategy
• Promotional Pricing
• Trade Promotions
• Seasonal Pricing
• Price Elasticity Analysis
• Dynamic Pricing
• Price Monitoring and Optimization

By carefully designing and implementing a product pricing promotion strategy, CPG companies can effectively position their products in the market, drive sales, and maintain a competitive edge in the industry.

Effectiveness Analysis of Marketing

Effectiveness analysis of marketing in the Consumer Packaged Goods (CPG) industry involves assessing the performance and impact of various marketing strategies and tactics on achieving business objectives. This analysis typically includes:

• Sales Data Analysis
• ROI (Return on Investment) Evaluation 
• Market Research
• Competitive Analysis
• Brand Awareness and Perception
• Promotion Effectiveness
• Marketing Mix Optimization

By conducting effectiveness analysis, CPG companies can make data-driven decisions to refine their marketing strategies, allocate resources more efficiently, and ultimately drive better business results.